My Studies in Social Media

5 companies that are rocking social media

An uprising like this against such a large organization wouldn’t have been possible without social media. Good for them for listening! 

“By the end of the week, Twitter users had sent more than 1.3 million posts mentioning Planned Parenthood, the Susan G. Komen for the Cure foundation and related terms and hashtags. On Thursday alone, there were more than 460,000 Tweets.”

http://www.msnbc.msn.com/id/46263596/ns/health-womens_health/#.Ty2T3Jh9nww

The Facebook Effect by David Kirkpatrick chronicles Mark Zuckerberg’s and his dreams for Facebook. In the book, Zuckerberg talks about how his hope is for everyone to share everything, which would in turn would make everyone entirely authentic. So, to make the question broader - does social media makes you more authentic?

My Opinion: 

No, I think it makes us less authentic. When I was in college and Facebook was brand-new, I didn’t understand the repercussions of having a lot of my personal information out there. I thought it was kept inside a bubble that I controlled that would go away when I wanted it to. It wasn’t until www.badjocks.com came about until I realized the issues that could possibly come from that information. I played college lacrosse, and like most sports teams, we posted everything we did, whether or not it was legal or aligned with team rules. We thought that it was in a safe space. Then this new website came and began googling and friending athletes that they found from publicly listed team rosters. This was eye opening (though I never got in trouble and neither did my teammates) and from then on I became acutely aware of my online presence and my awareness around my online profile has only amplified with age. My online presence is my brand and I will continue to make my brand as professional as possible. And I truly believe that a professional environment will never accept certain online attitudes and appearances - authentic or not.

Can’t talk about social media metric tools without…Radian6

Radian 6 - more than just a social media monitoring platform. We’re a full service listening tool that helps you listen, measure, engage and discover so that you can create greater connections with your fans.

Listen

We’re here to help you get tuned into all of the important conversations surrounding your brand. But listening doesn’t have to stop at who’s talking about you. Eager to hear what people are saying about your industry and competitors? We can help you out with that, too.

Measure

Once the conversations start rolling in, you’ll want to start measuring your results. Tracking discussions will help enhance your social media strategy, and get you to the bottom of what’s being said.

Engage

Listening is great, but the real fun begins once you start engaging with your audience. Whether you’re reaching out to your customers, or using their feedback to enhance your products, we’ll make sure you’re never missing out.

Discover

Once you’re comfortable with listening, measuring and engaging, you’re ready to learn more about your audience. We can help you discover everything from demographics, to age and location.

Applications

Ready to see real world uses for the Radian6 platform? Our applications section outlines everything from selling your organization on the importance of social media monitoring, to uncovering sales leads through online listening. 

Vitrue

Vitrue partners with brands, marketers and agencies around the world to help them maximize their social community engagement through the powerful Vitrue Social Relationship Management (SRM) platform. The Vitrue SRM platform gives brands the ability to scale across multiple social networks, target global to local and publish content that engages fans and drives leads. In addition, Vitrue provides clients access to deep analytics, industry insights and best practices, product training options and high-touch customer service, giving brands a competitive advantage.

Sysomos

Sysomos is redefining social media analytics with a powerful product suite that provides customers with the tools to measure, monitor, understand and engage with the social media landscape. Sysomos provides instant access to all social media conversations from blogs, social networks and micro-blogging services to forums, video sites and media sources.